Core brought me on to assist in creating a cohesive and consistent voice for their emerging brand. I had the opportunity to take the lead on email marketing campaigns and targeted messaging in an effort to cultivate a sense of community amongst their customer base.
Core for Kids
The goal of this partnership is to help parents incorporate mental wellness practices into their children’s lives in ways that are fun, and don’t feel like ‘work’. My aim in crafting the announcement of this launch was to generate interest and excitement by previewing how simple but calming these exercises can be.
Mother’s Day
There’s no single, right way to be a mother. Mother’s show up for us in many different ways, and some of our most cherished maternal figures are not the ones we’re biologically related to. While promoting Core as a gift for Mother’s Day, I wanted to celebrate that.
Mother’s Day #2
Following up on the previous, I wanted to create something simple that encouraged Core users to gift their mother’s with calmness after a year of ups and downs.
Simple Health x Core
My idea for announcing this partnership launch was to draw attention to the new features immediately available for use, specifically a series of curated meditations made specially for Core users.
Mental Health Awareness Month
As a meditation product, celebrating mental wellness is a crucial component to Core’s brand. My goal was to remind users that they are seen and supported on their good and bad days.
Mental Health Awareness #2
In this series celebrating Mental Health Awareness Month, I strived to foster a sense of community amongst Core users. I initiated a 10-day meditation challenge, accessible to anyone and everyone.
