Core asked me to create a cohesive and consistent voice for their emerging brand. I had the opportunity to take the lead on email marketing campaigns and targeted messaging to cultivate a sense of community amongst their audience.
Mental Health Awareness Month
To celebrate Mental Health Awareness Month, I initiated a 10-day meditation challenge, accessible to anyone and everyone, to drive a sense of community amongst Core users.
Mother’s Day
There’s no single, right way to be a mother. Mother’s show up for us in many different ways, and some of our most cherished maternal figures are not the ones we’re biologically related to. While promoting Core as a gift for Mother’s Day, I wanted to celebrate that.
Core for Kids
The goal of this partnership was to help parents incorporate mental wellness practices into their children’s lives in fun ways that don’t feel like ‘work’. My aim for the announcement of this launch was to generate interest and excitement by showing how simple and calming these exercises can be.
Simple Health x Core
For this partnership launch, I wanted to draw attention to the new features that Core users immediately had access to, specifically a series of curated meditations made specially for them.
