I was given the opportunity to spearhead digital content at Vestwell, leading content strategy, creation, and management. In addition to authoring effective collateral, I own and operate the knowledge base CMS that powers our resource library.
Case Studies
Case studies are critical in driving sales, building credibility, and showcasing Vestwell’s capabilities. For me, they provide the opportunity to collaborate with our design and video team to tell a compelling customer story. My favorite one, featuring Flights Wine Bar, addresses the unique challenges of the hospitality industry.
Blog Articles
High-impact blog articles span topics, from industry trends to product launches and partnership announcements. They are a key point of engagement and some of my favorite projects.
Website Copy
As Vestwell undergoes a brand refresh, web copy has been a focal point for the organization. And, with new Product-Led Growth initiatives, it’s vital that we harness user engagement from start to finish. In this case, from one click to visit our site, to establishing a retirement plan.
